Hup Seng's Brand
Hup Seng, one of the leading biscuit, crackers, and cookies manufacturers in Malaysia, with more than 60 years of history and a portfolio of iconic and mouth - watering brands.
CAP PING PONG most popular products are none other than our award winning Hup Seng Special Cream Crackers. Cap Ping Pong family;s products include Sugar Crackers, Corneo Crackers, Wheat Crackers, Marie Crackers, and others.
Kerk brand has been existing in the local market since many years ago, its products gained its reputation and recognition in both local and oversea markets over these years.
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Its products packaging of all products are innovative, modern and distinctive that is easily recognized by our loyal custoners. We not onlt keep evolving our products by gathering the feedback from our customers, but our promise is to fulfill oir customers' needs.
Naturell is the leading healthful brand under Hup Seng that focuses on developing wholesome products with natural ingredients for elderly and those who are aware of their health. Naturell oat cookies are made with gluten free oats which claim to be one of healthiest grains on earth with a great source of vitamins, minerals, fibers and antioxidants.
Established in 1980, In-Comix Food Industries Sdn. Bhd. (hereinafter named as In-Comix) is a manufacturer of 3 In 1instant beverage in Malaysia, it acquired by Hup Seng in 2005. In-Comix produces a variety of products, including instant coffeemix, instant tea and instant cereals.
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Apart from focusing on the domestic market, it also simultaneously exports its products to around 20 countries including Iran, UAE, Macau, Thailand, Singapore, Brunei, Hong Kong, The Philippines, Indonesia, USA, and others.
